In this assignment, you’ll create two identity sketches — either in written or multimedia form — one showing yourself as seen through your activities and other components of your week and the other portraying your consumer self from the week (as companies see you). You’ll also write one to two paragraphs comparing these two identities and reflecting on what you may have discovered through the process.
Rewrite the assignment in your own words. Underline any important words that help you focus on the task.
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Now make another sketch that reveals how a company might perceive you as a customer or potential customer. Begin by brainstorming all the things you’ve purchased in the last week, from everyday items to anything special, both online and in the real world. Here are some possibilities:
Brainstorm what you did online this last week. Next to each one, try to jot down notes about what a company might guess about you (and more specifically, what you might be interested in buying) based on this info. Here are some possibilities for what you might include:
Next, decide which details you want to include in your final sketch. Try to include at least 10 details about your actual purchases and online activity that a company might find useful. Circle or highlight the details from both of the brainstorm spaces above that you’re most excited to include, or write those ideas down in the space below, along with any new details or ideas that come to you.
Now create your second identity sketch. Use the space below if you want to write your sketch in paragraph form. (Make sure to write at least one to two paragraphs for this sketch, and include plenty of details to give a fuller picture of your consumer identity and how companies might see you based on your week.) If you want to draw a sketch or diagram of yourself and label your details (or if you choose a different form of multimedia presentation), use a separate sheet of paper. (Make sure to label the details of your piece clearly and to provide any additional information that will help your viewer understand your consumer identity as a company might perceive you.)
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Take a look back at both of your sketches. Compare them: What similar details or related information do they contain? Contrast them: What unique details, information, or perspective do they each contain? And then reflect on any discoveries you made in the process. If you’re not sure where to start for the third column, consider answering one or more of the following questions:
Use this space to jot down notes to compare, contrast, and reflect on these sketches.
Compare: What similar information or details do both sketches contain? | Contrast: What’s unique or different in each sketch? | Reflections, Reactions, Insights, Discoveries |
Now write at least one to two paragraphs that pull your ideas together from the brainstorm above into an analysis of your two sketches. Be sure to discuss both what is similar and what is different in your two sketches, and to include anything surprising or interesting you learned in the process.
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When you’re done writing and creating, read back through your work and make sure it reads smoothly, is written in complete sentences, contains everything you meant to include (especially details and examples), and that any spelling or grammar errors are fixed. Good work!