Management in International Business

400 Words

Define the following modes of entry into foreign markets:

• Exporting
• Countertrade
• Switch trading
• Counter purchase
• Licensing, franchising
• Collaboration
• Strategic alliances
• Equity joint ventures

Additionally, discuss the following:

• Motives, advantages, and disadvantages of each term above
• Overall control issues and risks
• If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?