-An explanation of the importance of marketing and how this contributes to an organizations success will be given in this paper.
– Provide a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product.
-Identify the segmentation criteria that will impact the target market selection and identify the target market.
– Describe the organizational buyers and consumers of the product and the factors that influence their purchasing decisions.
Discuss how these factors will impact the marketing strategy. Analyze current competitors and define the competitive landscape for the product.
