Omm 615 week 5 complete ~ ( latest syllabus – updated dec, 2014 –

Discussions

1. Customer Relationship Management
   What is customer relationship management?  What steps are involved?  Describe an experience as a consumer, either positive or negative, and how the experience either supported or contradicted the steps involved in the customer relationship management process. Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts. 
2. Message Theme 
   What is a message theme?  What role does a message theme play in an advertising campaign?  Provide an example from your personal experiences of a theme that particularly impressed you. Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

Assignment
To complete the following assignment, go to this week’s Assignment link in the left navigation. 

Advertising Research

As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics.
In a three- to four-page paper (excluding the title and reference pages) describe three academic disciplines that can play a role in advertising research (examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) and explain the unique contribution each discipline makes to understanding consumers and the marketplace.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

THIS TUTORIAL INCLUDES TWO ANSWERS FOR EACH DISCUSSION QUESTION TO HELP YOU SCORE BETTER

+

ALSO INCLUDES THIS WEEK’S ASSIGNMENT WHICH IS PERFECTLY WRITTEN AND WITH REFERENCES

Link To Tutorials for other weeks of OMM 615