Positioning and Brand Loyalty Think of some sports products to which consumers demonstrate high degrees of brand loyalty. What are these products and why do you think loyalty is so high? Search the Internet for the websites of these products. How are these products positioned relative to each other on their websites? What would you as a manager do differently with these products in terms of positioning? Include in your paper research to show strategies that have work best as well as information from the chapters that you have read so far in the text. This should be 2-3 pages in length. APA
