Proctor & Gamble Scope Canada
I’m working on a marketing Case Study and need a sample draft to help me understand better.
Discussion Plan for Proctor & Gamble Scope Canada: Up to six days of Discussion beginning April 13th.
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Day 1:Student Preparation
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- Read Case thoroughly (12 pages with data)
- Summarize the case in five (5) sentences
- Make TYPED notes on changes in Canadian mouthwash market over past three years
- Make TYPED notes on Scope and competitors’ pricing and market shares
- TYPED evaluation of Scope’s performance during last 3 years (think carefully and justify your conclusions)
Requirements: MLA | Case Study | 2 pages, Double spaced
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