Purpose:
The purpose is to help you identify and apply social psychological concepts, especially those associated with attitude and behavior change (and determine which is the easier to change – hence the title), and techniques used to persuade behavior.
Product:
A paper at least 2 pages long, not including any reference section, typed and double spaced, with Times New Roman (12- point font) and 1 inch margins and proofread for spelling and grammatical errors. Provide in-text citations and reference any of your sources using APA format addressing the following: you are a professional change agent and that you have been hired to bring about change in one of the following areas: