For this assignment you are tasked to go to (or research
online) your favorite restaurant or food service operations
in your town or city where you reside. You are required
to:
•Inspect/research this location in terms of location, if
there are any landmarks close to it, how busy the
restaurant is, and how accessible it really is. Add a
few business facts about this restaurant that you find
important to mention (the concept, ambience, cool
factor.)
•Look at the menu (ideally you will want to do this after
the Menu Class) and food offerings. What does it
make you feel like? How is the pricing, the colors,
language, and the message, etc.? What food trends
does it reflect? Does it have a bestseller/signature
dish? What it is and why is it a bestseller?
• Make a few conclusions: does the menu contribute to
the popularity of this restaurant? Does the menu
reflect the concept? Is the menu trendy? Does the
menu need to be trendy for a restaurant to succeed?
The outcome of this research will be a 900 words (3
pages) report. (APA style)
