Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2015). International business: Environments and operations (15th ed.). Upper Saddle River, NJ: Pearson Education.
Must use three sources. One is the text book and find two additional sources. Paper needs to be two pages. APA style, excluding title page and reference page.
Guidelines
– You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
– Discuss the reasons why your company would want to expand overseas.
– Discuss what your mode of international business would be and how moving abroad will expand sales.
– How will you minimize risks and acquire resources?
– What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?
