1. What functional level strategies has Amazon pursued to boost its efficiency? (4)
2. What does product quality mean for Amazon? What functional level strategies has Amazon pursued to boost its product quality? (3)
3. Do you think that Amazon has any rare and valuable resources? In what value creation activities are these resources located? (3)
Extra Credits:
1. How has innovation helped Amazon to improve its efficiency, customer responsiveness, and product quality? (2)
2. What functional level strategies has Amazon pursued to boost its customer responsiveness? (2)
3. How sustainable is Amazon’s competitive position in the online retail business? (2)
