AJR Customer Relationship Management Market Segment Discussion

Category: Business & Finance

Question Description

I’m working on a business question and need guidance to help me learn.

read the chapter and answer five questions.

  1. Understand what is market segment
  • How to segment them
  1. Be able to use segment variables and categorize customers in clusters
  • What are some separating features? How relevant to business?
  • Demographic or psychographic
  1. Explain how to identify competitors
  • Create something unique
  • Use hotel airline examples, ex. Same product, same prices
  1. Understand what is sales forecasting
  2. Explain different techniques used in sales forecasting

no outside resources are required.

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