AJR Customer Relationship Management Market Segment Discussion

I’m working on a business question and need guidance to help me learn.

read the chapter and answer five questions.

1. Understand what is market segment

• How to segment them

1. Be able to use segment variables and categorize customers in clusters

• What are some separating features? How relevant to business?
• Demographic or psychographic

1. Explain how to identify competitors

• Create something unique
• Use hotel airline examples, ex. Same product, same prices

1. Understand what is sales forecasting
2. Explain different techniques used in sales forecasting

no outside resources are required.