AJR Customer Relationship Management Market Segment Discussion

Category: Business & Finance

Question Description

I’m working on a business question and need guidance to help me learn.

read the chapter and answer five questions.

  1. Understand what is market segment
  • How to segment them
  1. Be able to use segment variables and categorize customers in clusters
  • What are some separating features? How relevant to business?
  • Demographic or psychographic
  1. Explain how to identify competitors
  • Create something unique
  • Use hotel airline examples, ex. Same product, same prices
  1. Understand what is sales forecasting
  2. Explain different techniques used in sales forecasting

no outside resources are required.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price: