After 24 years at PepsiCo (12 as the CEO), Indra Nooyi retired from the firm in the fall of 2018. One year ago she agreed to join the Board of Directors at Amazon.
Suppose Amazon wants Ms. Nooyi’s experience with design thinking to influence Amazon’s services, products and culture.
Now that you have read six articles about design thinking and methods, synthesize several key ideas you have pulled from these readings and create a maximum TWO page proposal (12 font, single spaced) to Jeff Bezos about a particular aspect of Amazon and how it could be improved using these principles. Include thoughts about the process you would suggest on how to move the organization towards your recommended direction.
*******Create the assignment as if you are staffing Ms. Nooyi and she is to provide inputs to the senior leadership at Amazon. Use the six assigned articles as your research. There is NO need to do additional research to complete this assignment. You may select any aspect of Amazon’s vast business to recommend your suggested changes.
