Ashford University The Comcast Movement Discussion

Category: Business & Finance

Question Description

I need support with this Business question so I can learn better.

Bundling is the phenomenon when a business sells two or more products together with a combined sale price. Cable providers currently sell a bundle of channels in their subscription service. We have witnessed the unbundling of several industries, with music being a prominent example (e.g., instead of buying an entire album, we can now buy an individual song on iTunes). Analyze the pros and cons for Comcast to move to an unbundled business model. What would be your recommendation to Comcast on this matter?

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