Auburn University Main Campus Use of Celebrities in Advertisement Essay

The final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline. Through this assignment (referred to as the “Semester Paper”), students will demonstrate their ability to conduct academic research. The final signature assignment for this course will require a minimum 20-page (not including cover page, abstract, table of contents, and references), double-spaced, APA formatted academic research paper.

The academic research paper will include the basic components of an academic research paper which requires:

• an introduction section including a literature review section, and
  • the identification of a contemporary marketing problem,
  • overview of the problem,
  • background,
  • significance of the issue/problem, and
  • problem statement,
• a conclusion/managerial recommendations section.

Please note that this course requires students to focus their research based on existing research literature from peer-reviewed articles.

Deliverable 1: submit the topic. format will be given.

deliverable 2: submit the paper outline for the topic chosen. Sample format will be provided.

Deliverable 3: submit an Introduction. Format will be given later.

Deliverable 4: The final paper