“Bootstrap Marketing and Advertising” Please respond to the following:
Lastly, respond to at least one (1) post of your peers.
Below is a peer’s discussion post in which I’ll have to provide a response too.
RE: Week 5 Discussion
Good Evening Class and Professor,
1. Engage in community outreach as with flyers and posters.
2. Social media marketing to reach outside of the local community with online sales.
3. Email marketing.
The bootstrap marketing idea I would use to help promote my small business would be to engage in community outreach as I feel they are your biggest customers and would be your repeat customers on a regular basis. So you want to make sure that your community supports you and your business.
With a budget of $1,500 and my customer base is 25-45 year old individuals I would choose social media marketing as this general generation tends to use social media more and I feel I would get a bigger audience within that age group. I would also send out emails to my current customers along with flyers and posters for marketing.