CSU Strategic Management and Business Policy Research Paper

Instructions

EFAS Table

Using the information gathered from your SWOT analysis conducted in Unit II (attached),    create an external factor analysis (EFAS) table for the company you researched.    Use Microsoft Word, or a similar program, to create your table. It should have    five columns. The first column heading should be titled External Factors, the    second column should be titled Weight, the third column should be titled      Rating,  the fourth column should be titled Weighted Score, and the fifth      column  should  be titled Comments. You may also use the provided template (attached as EFAS Template).

Attached is a copy to see an example EFAS table (named as Example_EFAS_Table).  

1. In the External Factors column, list at least six opportunities you saw in                the company you researched. Underneath the opportunities, list at        least     six     threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each of these issues.                It is important to note that whenever working with weighted      averages,     the       weight column should always total 1.0, or 100%,      regardless of how     many   factors     are included in the EFAS analysis. It      is up to the analyst     to   decide how   much   weight each individual      external factor is assigned     based   on the   probable   impact on a      particular company’s current strategic       position. The   higher the        weight, the more important the factor to the       current and future        success of the   company. An important factor may have   a     weight of 0.5      (50%),   while a less   important factor may have a weight   of     .05 (5%).      When all is   finished, however,   all factor weights should   total     1.0,      or 100%. You may not   be privy to the   exact information for   this          company, so in some cases you   will need to use your   best   judgment. (You          will justify your weighting in   column five.)
3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 is                outstanding; 1.0 is poor). These ratings are based on the company’s    response             to that particular factor. It is your judgment call on    how the   company   is         currently dealing with each specific factor.    Once again,   you may   need to   make       an estimate in this area if you    are not privy   to all of   the   information.   (You     will justify your    weighting in   column   five.)
4. In the Weighted Score column, multiply the weight from column 2 by the                rating in column 3 to get the factor’s weighted score.
5. In the Comments column, explain why a particular factor was selected and                how its weight and rating were estimated.
6. At the bottom of column 4, add the weighted scores for the external                factors. Is the company doing better or worse than others in the same                industry? Complete this answer underneath your table.