Week 4 Discussion and Required Resources
Assignment: The assignment must be at least 200 words unless otherwise noted. Please read all attachments and follow ALL instructions.
To receive full credit you must include at least 2 citations of scholarly support to your answers for each discussion post (i.e. Discussion One – 2 citations, Discussion Two – 2 citations). Citations should be within your post and include (Author, year, page number) if you are using a quote, page number is not required if you are paraphrasing. Just listing references and not using them in your post does not count as a citation or support. You can use your textbook as scholarly support and remember to include a reference for the support cited.
Culture of Sustainability
Consider your place of employment or a place where you would like to be employed. Summarize the company’s culture as it relates to sustainability and commitment to “being green.” Specifically, outline the steps that could be taken to build an “eco-advantage” culture that would exceed the current status quo, taking into account supply chains, business operations, and product end use.
Required Resources
Text
Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.
· Chapter 8: Redesigning Your World
· Chapter 9: Inspiring an Eco-Advantage Culture
Multimedia
McDonough, W. (Presenter). (2005, February). William McDonough on cradle to cradle design [Video file]. Retrieved from http://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design.html
Recommended Resources
Article
Kaln, J. (2010). Tips for growing a green organization. Information Management, 44(3), 16-19. Retrieved from the EBSCOhost database.
· The full-text version of this article can be accessed through the EBSCOhost database in the Ashford University Library. This article supports the Culture of Sustainability discussion for this week.
Gabrielli de Azevedo, J. (2009). The greening of Petrobras. Harvard Business Review, 87(3), 43-47. Retrieved from the EBSCOhost database.
· The full-text version of this article can be accessed through the EBSCOhost database in the Ashford University Library. This article supports the Culture of Sustainability discussion for this week.
