Gestalt Perception and Cognitive Behavior Questionnaire

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https://docs.google.com/document/d/10NC6pjFUngauks…

Question 12 pts

If a product is perceived as unique when compared to the competitor’s product, it has been successfully_______

Group of answer choices

integrated

marketed

differentiated

up-branded

Flag question: Question 2Question 22 pts

Customers often accept or reject certain goods because they aren’t consistent with the zeitgeist.

Group of answer choices

True

False

Flag question: Question 3Question 32 pts

Creating buzz is one way to make customers feel like they’re “in the know.”

Group of answer choices

True

False

Flag question: Question 4Question 42 pts

Consumer behavior is actually NOT the study of_____:

Group of answer choicesthe way customers use their purchases

customer manipulation by marketers

the reasons behind customer purchases

the human activities surrounding buying behavior