Description:
For this assignment, students will choose something (a brand, ongoing PR campaign, product, commercial advertisement etc.) and explore the extent to which that brand/product etc. lives up to the messages and images being portrayed in the public’s domain. Ultimately, I want you to rule if it’s a case of greenwashing or not. Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is.
Submission Instructions:
All assignments should be uploaded on Sakai by 11:55PM on Thursday December 5, 2019. Assignments can be uploaded as either Microsoft Word or PDF. The assignments are not to exceed 1,500 words and should not be less than 1,000 words, with font style Times New Roman or Calibri, font size 12, and line spacing 1.5. Please note, no reference list is needed for this assignment.
