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Using the company you have selected for your Strategy Development Project, describe one way the company could generate substantial topline sales revenue growth.
Is your suggestion an incremental/tactical action which might generate short-term growth but could be easily copied by competitors, or will it generate a sustainable competitive advantage?
What costs, systems, or capabilities would be necessary for this growth to occur, and would you expect it to result in attractive bottom-line profit growth?
As you describe and assess these potential moves, refer specifically to the Dogfight textbook, and your other weekly readings to support your response.
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