Leg 500 assignment 3: legal and ethical considerations in marketing,

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Due Week 10 and worth 300 points

Review the PharmaCARE/CompCARE scenario in Assignment 2 to complete this assignment.

Write a ten to twelve (10-12) page paper in which you:

• Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
• Argue for or against Direct-to-Consumer (DTC) marketing by drug companies.
• Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies.
• Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in accordance with:
• • Utilitarianism
  • Deontology
  • Virtue ethics
  • Ethics of care
  • Your own moral / ethical compass
• Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia.
• Suggest at least three (3) ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment.
• Compare PharmaCARE’s actions with those of at least one (1) real-world company whose creativity in skirting legal technicalities led to ethical lapses and financial loss.
• Determine the success PharmaCARE and WellCo shareholders would have in suits against the companies.
• Determine whether or not PharmaCARE lives up to its brand. Support the response.
• Recommend at least three (3) changes PharmaCARE can make to be more ethical going forward.
• Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.