MGT 672 Euro Disneyland Case Study

Category: Business & Finance

Description

In the Euro Disneyland case study, many of the issues Disney had from the start related to cultural differences between the United States and France. Using the Business Problem Solving Model outlined this week in the course content and video, how would you make the following decisions?

DiscoverIdentify the problem: What were the main issues described in the case that were problematic?

InvestigateGather information to define the problem: In managing Euro Disney operations, what were some of the mistakes Disney made?

BrainstormProduce Alternatives: How could Disney have resolved these mistakes?

ImplementPut the best solution into effect: Of your alternatives, which one do you think would work out best? Why?

  1. ReviewAssess the effects of the solution: Based on Disney’s experience, what are the lessons the company should have learned about how to deal with diversity? Describe each.

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