MKT 455 week 3

Week 3 Discussion — Corporate Growth Strategies

Week 3 Class Discussion topic comes from — Chapter Two “Corporate Strategy Decisions and Their marketing Implications”

One of the highlights Chapter Two discusses is on corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:

• Expansion of its current businesses and activities
• Diversification into new businesses, either through internal business development or acquisition

To better understand these two conceptes, we continue to use “Samsung — Changing Strategies to Build A Global Brand” for our “Week 3 Discussion”.

This class expects you to contribute two times:

Your contribution one — answer one question only out of four questions below after your study Chapter Two —

Question #1  “Expansion by Increasing Penetration of Current Product-Markets,”  is this a strategy Samsung has used? Explain why or why not.

Question #2  “Expansion by Developing New Products for Current Customers,” is this a strategy Samsung has used? Explain why or why not.

Question #3  “Expansion by Selling Existing Products to New Segments or Countries,” is this a strategy Samsung has used? Explain why or why not.

Question #4  “Diversification to Become a Conglomerate,” is this a strategy Samsung has used? Explain why or why not.

• You are the first person to answer any one of above four questions, given you list the question you choose to response first, followed by your answer.
• Otherwise, you will not receive a full 2 points.

Your contribution two — comment on one of your classmates’ posting about his/her contribution one.