Select an organization that provides healthcare products or services (e.g., wellness, prevention, insurance, healthcare technology, pharmacy, consultancy telehealth) and search the company website for a link to a webpage describing these products or services. Next, consider why this webpage is a marketing effort to educate the public about the healthcare product or service. Then, reflect on why this webpage also is a marketing effort on behalf of organization. Finally, identify and think about other customers (patients, physicians, and/or payers) the organization’s main website addresses and how the healthcare products and services webpage offers value to the customer.
