Unit 2 assignment – marketing regression

Instructions

Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2 [Excel file]

• Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
• Include residuals, line-fit plots, and Normal probability plots.

Read: Regression analysis in Excel

Watch Multiple Regression Interpretation in Excel. 

This video provides an example of interpreting multiple regression output in excel:

Analyze what you are able to determine from the regression:

•       Regression statistics
•       Equation of the line
•       Effects of variation of spend in Social Media and Web